June, 2016

You have many different reasons to make a leaflet or other piece of literature for distribution. Making leaflets, brochures and pamphlets is something people often do for business requiremens. Leaflets are also useful for creating an awareness campaign. You must plan, design and build the leaflet according to your target audience.

Know your topic. When you sit down to make a leaflet, you need to know about your topic. When you’re researching the topic, think about the most important key points your reader must have in order to understand your message. Know what resources you have available. For example, if your topic is about a book fair, have spots in your leaflet about book reading, word games to play, and other interesting information.

Plan the leaflet by making a rough draft. Fill it out as a mockup to keep your brain moving creatively. The rough draft can be used to help work the layout and organization.

Pick a title. The leaflet must have a title. It should be brief and informative, but should also catch the reader’s attention and invite them to read more.

A title may come to you after you know more about the topic.
Give an overview. An overview is a brief but clear opening that clearly states the objective of the leaflet. Write an introduction that is concise and creative. If necessary, use bullet points to keep your objective from having too much text.

Make text easily readable. Avoid readability problems by keeping your text at a minimum size of at least 12 points in a clear font, such as Arial. Avoid whimsical and unclear fonts and stick to short and simple paragraphs, with plenty of space in-between.

Headings should stand out from the rest of the text consistently. For example, the headline should be bold. Another option is to underline headlines.

Avoid crazy use of colours. Keep the colours contrasted from the white paper but avoid using several colours at once. This gives an overwhelming look and is difficult to read.

  Keep it simple. Leaflets should be organized and kept simple. Use plain English or Urdu and avoid slang or overly complicated sentences. To keep your sentences simple, try reading them aloud to yourself. If you’re finding that you struggle over words, your sentences may be too complex or difficult to understand. Avoid jargon and abbreviations.

Group information. When building the leaflet text, keep relevant information flowing steadily and logically. If possible, avoid repeating information. For example, when writing about a day at a book fair, keep all relevant information together.

Proofread and edit. Once you have all your information typed and proofread, check again for grammar, spelling and formatting errors. This works best if you let your information sit for a few hours and check back. If you reread it too soon, you will find yourself easily skipping over errors. If time permits, ask a friend to proofread on your behalf.
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